Austria-based ad agency Demner, Merlicek & Bergmann recently unveiled its cheeky Mini Stop Traffic campaign.
Scrolling billboards — which are moveable and have appeared at several high-traffic intersections in and around Vienna — are synchronised with the adjacent stoplight, changing their colour-keyed images time with the light. As the light turns red, a red Mini Cooper appears with the message, “Es ist rot. Oder wie wit sage: Blazing Red” (It is red. Or as we call it: Blazing Red).
The ads — which earned the 2015 Epica Award award in the outdoor-advertising category — are just surprising enough to catch the eye, but not so clever as to bring traffic to a standstill.
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